Social media marketing has become like the bread and butter of internet marketers. It’s become a part of business’s online marketing mix and its success rate is so high that you won’t find a single internet marketing campaign that doesn’t use social media, these days.
In fact there are some businesses, whose marketing campaign only revolves around creating a social media footprint for themselves, and nothing else. The fact of the matter is that social media marketing is a low risk, high returns process, and therefore businesses have woken up to its immense potential.
Like everything else even social media is evolving rapidly and a strategy that was a huge hit in say 2011, didn’t really work all that well in 2012. So, this brings us to a question. What are the kinds of social marketing strategies that will be making their presence felt in 2013? Yes, the New Year is with us so it makes sense that we stare into the near future to predict what might just happen. This will allow us to make plans for the future.
So, let’s take a look.
Till about early last year, internet marketers and even social media users couldn’t think beyond Facebook and Twitter. Yes, agreed, these were the earliest platforms to leverage the potential of social media and have built up some terrific brand visibility and loyalty; but slowly and surely other social media platforms started being noticed by both the public and marketers alike.
This is a trend that will continue into 2013. Social marketing is going beyond Facebook and Twitter; this means that there will be newer social media marketing platforms getting noticed.
In terms of marketing, it’s been found that an online merchant who has his own blog has better chances of attracting customers through his blog, than through a social media platform. So, something like guest blogging will emerge as a more profitable option for merchants, in the future. Its also ready paying rich dividends, but these will become richer next year.
Moreover, there are sites like Pinterest, Tumblr, etc that are attracting a lot of traffic. So, although a huge marketing platform, Facebook will have to fight some tough battles in 2013. There will be newer and at times better options that will be fighting for the attention of marketers.
Marketers will choose only those social media platforms that will help them get in touch with audience in the most effective manner. This is why the competition is going to just get tougher.
The Rise and Rise of Google +
In 2013, every internet marketer worth his salt will need a Google+ strategy. Apart from being a social media platform that is attracting millions of users every year, the use of Google+ in the right manner, will help boost your website’s ranking on Google’s search engine page results. So, all in all, the use of Google+ will offer two huge benefits. One it will help you reach out to target customers through the power and reach of social media and two, it will help you boost your rankings on Google.
What Google is essentially doing is linking results with a business’s or individual’s presence on Google +. So what happens is this, if you search for something on Google, and if the person or business you are searching for is connected with you on Google+, then the Google+ profile will come out tops and everything else will be ranked lower. What this means is that a social profile on Google+ will count for a great deal, and 2013 will see a lot of business’s reassessing their priorities vis-à-vis social media platforms of choice; most will want a Google+ presence.
What’s more these businesses will have to do anything and everything to ensure that they are a part of Google+ Circles of their target audience. Things, as they say, are just getting interesting.
From Brand Loyalty to Social Loyalty
In 2013, the focus will shift from creating followers for a particular business on social media to creating social loyalty, for the business. The idea will be to turn potential leads (your followers on social media) into loyal customers. There are plenty of ways and means of going about improving social loyalty and while reputation management is just one of them, you can also go the traditional route and put in place some loyalty programs for your customers.
Social loyalty programs can be implemented that don’t just focus on offering freebies to customers, but engage them in different ways to make them feel special. You can get in touch with ‘opinion makers’ who can start a word of mouth social media campaign for your business that advocates the use of your products and services. You could also make it a point to listen to their feedback, and initiate steps to improve your products and services keeping their feedback in mind.
These are just some of the many different ways in which you can hope to cement social loyalty amongst your followers on social media. As you get deeper into it, you will find out newer methods to infuse loyalty. You need to keep at it.
Will these social media marketing strategies storm their way into 2013? To my money, they will, but we will just have to wait and see. With the way the world of social marketing is evolving, and the rapid developments taking place, don’t be surprised that these strategies do make an impact, but newer strategies can also enter the picture that can change the scope and scale of social media marketing forever.
So there are interesting times ahead.
This article was written by John Siebert from Tranquil Blue. Siebert is a Tampa Web design & social media marketing professional for over 10 years.
What are your thoughts on social media marketing in 2013? Please drop a comment in below!