As a blogger I am always on the lookout for any tools that will help me along the way. This post will outline four great video tools for blogging. The four below I have personally used and can therefore recommend. I do not use them all on this blog, but I do use them for some of my other online video projects.
Video marketing is huge and with YouTube stamping its authority as the second largest search engine it’s no wonder why bloggers have been taking to video for some time now. If these video tools for blogging are not yet in your arsenal then maybe this post may make you change your mind somewhat. Whether it is animations or screen capture you are looking for, these tools should point you in the right direction.
#1 Video Tools For Blogging – Microsoft Expression Encoder
Microsoft Expression Encoder is a free and easy to use tool for screen capturing. The interface has all the usual buttons and tools you would expect with screen capture software. Audio settings, web-cam controls and also some more techy stuff like frame rate setting etc. Overall though I find this a nice piece of software and I have used this to make several screen capture videos in the past with no problems at all. The free version limits you to film or rather capture for a maximum of ten minutes. But this is fine, as people tend to focus better with short videos. Just break your video down into smaller bite-size chunks if you require longer than ten minutes.
#2 Video Tools For Blogging – VideoScribe By Sparkol
Ever wondered how those awesome doodle animations are made? Well, look no further than VideoScribe. Out of all the video tools for blogging there is out there this one has to stand high on the ladder in my opinion. It does take some work but once you get to grips with it you can knock up some great little doodle videos in no time at all. This type of video marketing is huge at the moment and if you have the creative edge then you could make this into a sideline business of its own. People are killing it with these types of video on Fiver and other freelance sites at the moment. You should definitely take advantage of the free trial and have a go yourself.
#3 Video Tools For Blogging – Screencast-O-Matic
Screencast-o-matic another screen capture tool that offers a free trial as well as a premium version for $15 per year, remarkable value. This video tool for blogging is very easy to use and comes with much the same features as Expression Encoder only I think it is even easier to use. Once you have finished your masterpiece you can upload it straight to your YouTube account, the premium version (which I highly recommend) allows you to publish to Google Drive, Vimeo and many more sources. One other plus point of this software is the “Draw and Zoom” feature whilst filming. This feature comes in very handy when doing how-to videos.
#4 Video Tools For Blogging – ConvertR
ConvertR is a very simple piece of software that can turn any of your articles into video. And it does the whole thing in under a minute. Whilst text-to-video may not be the prettiest thing out there in video marketing land but it can serve a purpose. I have done this with several of my articles that I have lying around or decided not to use. Even if it gets only a few hits on YouTube you will at least be credited with a link from a high domain. I use this purely for this nowadays and it’s so simple, you literally drag your text file into the interface it will then convert it into a video, add some background music and upload it to YouTube all in around one minute. So – I ask you this, how many of these videos could you upload if you had a spare half an hour or so…?
Update 30/04/13: Since this post went live there has been some negative reports over the ConvertR customer support. So, I have removed all ConvertR links from this blog.
So there you have it – four simple video tools for blogging and marketing in general really. Like I say, I use these and have seen some positive results with them. Please let me know of any other great video tools in the comments section below.