I have recently spoken to someone about their concerns of this industry and the little voodoos that go on with Internet Marketing in general. Taking the discussion further to some of my friends and work colleagues – who don’t really know what I do with this blog (some probably don’t even know what a blog is) they too are convinced that the whole thing must be a scam and that the only way you can make money on the Internet is on eBay or gaming sites. This got me thinking, its true really – everyone has the right to have a doubt with it. The backbone of this business is in the list, right? We are all told – build a list, the money is in the list, you must build a list, build a blah blah…… list!
And that is it. You get the email address and maybe even the name of an individual and then you have the ability to sell them stuff? 99% of the time the only knowledge they have of you is your “About Me” page – which let’s face it could be BS (Mine isn’t by the way!) Some people won’t even read that so they will literally have no clue who you are. How many of you now are on peoples lists that you don’t know? I know at least once a day I get a genuine email from somebody and my response is quite often – How the hell did he get my email address? – Delete!
That’s the point here – trust. Wouldn’t it be nice if there were some people on the list who you could actually engage with, talk to about problems, help out, maybe even get some help from? This to me is what your list should be about. Now I know if I have people who have joined my list through LinkedIn or FaceBook groups that these people I am most likely to engage with. In fact, these people I have already had a discussion with because this is where I may have come up with a possible solution to their problem.
Another great arena to build trust can be in forums, I frequently visit forums and have had many people opt-in on the back of a conversation in a topic room. These are great people to have on your list, and personally my preferred choice.
Anyone can get a very big list very quickly providing they have something to offer and some cash – I am talking about solo-ads, it’s no secret. But, these people again will not know you and I doubt you will have many engaging discussions with them. Actually well we are on the subject of trust, how do you know they are even genuine? The answer is you don’t.
So my little list of tips to build trust:
1. Respond to emails
This is essential, I have barked on about this before but if I email someone I expect a reply, with internet access available on everything nowadays there is no excuse. Respond to everyone.
2. Do not be afraid to share a few personal details
Drop the odd story about you on your blog from time to time – people love stories, we are human so let’s act like it occasionally instead of Internet Marketing Robots…..
3. Get involved in forum discussion
This can be a great way to add genuine users to your list and people who you can engage with in other areas. The fact that other people can see your discussion too only adds to the value.
4. Use LinkedIn and FaceBook groups
Use these platforms to engage and discuss problems with others in your niche. Again, the fact that you have already “broken the ice” will only build the trust with you.
5. Use an About Me Page
I know I mentioned it earlier but the truth is you really should be using one, at the very least. I have seen blogs without them; it’s quite surprising how much these do actually get visited.
So there we have a simple list. This post was never intended to have one; the whole purpose was to write about gaining trust. I just couldn’t help put one in, it’s a useful one though and if you use the methods I think it will help.
There are a few blogs that I follow frequently and the reason is down to trust. I believe the person is a genuine character and it’s not one of those pimped up corporate blogs where the actual owner no longer shows up. I also like to engage with them through other media, you can usually tell the ones who are only in it for one thing – they tend not to respond.
Thanks for reading, I appreciate it. Thoughts welcome.