Getting Started With Adsense

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Getting started with AdSense for your website takes only a few minutes, and you can be on your way with one or more nicely integrated AdSense ads. A very important element in the rapid adoption of AdSense is that it has been very easy for publishers to get the ads on their site as quickly as possible.

When getting started with Adsense for the first time you will need navigate to http://www.google.com/adsense and setup your account. What follows is a page presenting the Google AdSense Terms and Conditions which you must agree to in order to proceed.

You are presented with a report page which you can use to get a detailed status on how your AdSense advertising is doing. This allows you to improve your site’s contents and layout to maximize your AdSense earnings.

Getting Started with Adsense – Ad Types

On the top of your page you also have a link to the setup section where you can generate the code that will need to be pasted on your website in order to have AdSense banners on your page.

You can use AdSense for text (the said ads), using a search box or with referrals. Your choice among these options depends on how users will navigate your site.

Finally, there is a “My Account” tab which allows you to set up details concerning your account, payment and tax information.

To add a text ad on your site, go back to the “AdSense Setup” tab and click the “AdSense for content” link. Make sure you have cookies enabled in your browser.

You can make a choice between ad units and link units. The former contain text and or images concerning a certain site for each unit, most with a detailed description, the latter only contain links to certain types.

Of course, it’s a bit hard to know which type you should use so you should probably experiment with both for a while before you decide, if I use any I tend to go for text. They seem to convert more.

The next step when getting started with Adsense is to choose your ad format and colors. You can basically select any color palette you choose with Google offering some of its own if you don’t have the time or skill to create one. You can constantly view how the palette will look through the aid of an example. The one that works best in terms of appearance and revenues will vary with the look, feel and content of a website.

However, your ad formats are limited to a choice of  formats. There’s an “Ad Formats” link which takes you to a page that lets you see all of these in action so you can decide best which one suits your site. Sometimes the most intrusive do not work best, however this can vary from website to website.

After you finish with customization, you can click “Continue” from the bottom of the page.

You are now presented with a section entitled “AdSense for Content”. You can click anywhere in the text and that shows the JavaScript required to get AdSense running. This will automatically select the text in the box.

You can then copy it and paste it into your pages directly. If you use dynamic pages, you should paste this code within your template so as to ensure that it gets displayed on any page of your website. Some advertisers choose not to display Adsense on every page, and this is understandable. An example of this is a company that has adsense, may also have terms and conditions which would inevitably provide legal resources which would probably be deemed inappropriate.

What is then left for you to do is get content on your page (provided you didn’t have any already). After you are competent in getting started with Adsense and you have a few ads running the Google AdSense crawlers will soon visit your site, making sure that the ads displayed are relevant to your site’s content.

And you’re all done. Getting started wit Adsense is really not that complicated. For a simple page this should indeed be a matter of a few minutes, which is precisely what makes AdSense the choice for so many. Although it is quick, its mass appeal also makes it the best. Through being the most popular, advertisers and publishers alike see Adsense and Adwords as their natural first choice.

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3 Comments

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