I recently attended a product creation weekend up in London set up by successful UK marketer Martin Avis and what was the main thing I learnt? Well, as in any business it seems – it’s not what you know it’s who you know. I am sure you have heard that saying before. More on this later. Obviously in the Internet Marketing industry you do need to know a certain amount. Not everyone will know how to integrate an autoresponder, set up an email sequence to run on autopilot or cloak affiliate links for example.
To my slight bemusement I was surprised by the skill levels in attendance. Very mixed.
There were people there that didn’t even know what an affiliate link is and they were attending a product creation weekend? Strange choice but hey, good luck to them.
So, why did I attend a Product Creation weekend?
Well, as I mentioned a few posts ago I wanted to change my route a bit. The marketing/blogging niche is an interest of mine but was never really my main one so that is why I made the change into product creation. I have already launched products, twice in fact and both products sold ok and still make sales today – so my plan is to ramp it up and do some more.
I guess I hoped to get to learn some new skills and maybe get inspired to take on a new product course or something. Well – I did not really learn any new skills, but I did get inspiration to create more products. And even though I paid good money to attend this weekend EVERY marketer who gave a presentation also tried to sell one of their higher ticket products at a “reduced ” price. This always makes me laugh when I see these crazy offers, some are incredible and no doubt worth it but the way they are presented wears a little thin with me now I have to say.
Here is an example:
“You can get 3 weeks couching with me” – £5000
“I will give you my secret website I use” – £1000
“I will also throw in 3 courses as a bonus” – £500
“Videos of the main course as extra” – £250
“Unlimited email support” – £500 (So, do they not normally reply unless you pay?)
“I will do the whole thing dressed as a Smurf” – £10
“So, as you can see I would normally charge £7260. But as a special offer just for today, you can have all this for just £997!!”
Maybe this is normal practice, or even best practice but surely people don’t actually believe those prices do they? Maybe they do. Jesus! Maybe I am under selling my stuff?
Why does everything always end in 7? Anyway, this happened on all the presentations. In fact one that I had an interest in was a self publishing course and the marketer would not reveal the publishing firm she uses – instead that was in the product at the end. For £647….
I wonder if she would have got more buyers had she been a bit more transparent and shared some more? – I think she would, but she most likely doesn’t care as she has already made millions. For the record though, it did look a great course.
All in all though each of the presentations were very good, and they certainly all know their stuff. This is why they are where they are, and I am sure a little helping hand along the way….
Selling is definitely an area I need to work on I think after attending this. I am not good at it and do not actually like it much. My preferred method as followers of the blog will know is simply recommending. I have tried anonymous selling before with the traditional Internet Marketing funnels of upsell, downsell, OTO and on and on…. I didn’t get on with it.
Was it worth it then?
Absolutely 100%, whilst I did come away with a few new ideas and learnt some new copywriting tricks (thank you Chris Payne) most probably the best thing about it was the new contacts I have made. The last few hours of the evening in the bar were very interesting, in fact I probably got more out of the drinking session than I did with the actual seminars!
It did start off a bit shady though, now I did not come up the Thames on a pushbike and I know a little bit about how the industry works but I got the impression one guy was trying to shut me up as every question I asked he would quickly interrupt and start talking about the football in the background. I am sure it was entirely harmless but for a few minutes it was like he was doing it so some his friends wouldn’t reveal their secrets! I had drank several beers by then so it was probably just me over thinking things.
At once stage I was sat having burgers and drinks next to a millionaire who owns his own restaurant in Namibia, a former I.T consultant who made $600,000 on his first launch, my good friend and highly respected Rob Cornish, Neil Stafford who made millions from PLR here in the UK, former Woolworths employee turned hugely successful marketing coach Sarah Staar, the very inspirational Chris Payne and many others.
The great thing about this is I got all their contact details and built (a be it a small) but worthy relationship with a few of them. In fact we drank until 01:30am – something I have not done for many many years – and I felt it the next morning too!
Hungover……but still smiling.
I also met a few other people in similar positions to me, which was great.
One particular beacon of light was Kate Buckand who offers content creation services from her site Content Couture. She was actually a great help, you see around 5:30pm on Saturday I started to get a banging headache. Its hard work sitting down all day over loading on caffeine listening to power point presentations. Anyway on my hunt for medication I bumped into Kate, my thoughts were: Female + Handbag = Bound to be good for some painkillers.
To my joy she reached into her bag and pulled out some pills. Feminax. What? – Yes, for period pain relief. Anyway basically it was my only choice – so I popped one and to my sheer joy my headache vanished about an hour later!
Thanks Kate, I guess I will have to wait and see how I am in a months time…..
Focus, Focus, Focus….
I now know what I need to do once I start my next product – whenever that may be. The great thing is now hopefully I can give it a bit more leverage and who knows if one or two of the people I met take an interest in it then it could do ok.
Seminars are great and like I said the networking was worth the admission fee alone, no question. You still have to have your wits about you because marketers being marketers will try and sell you everything and they will not do an awful lot completely for free.
I understand this and was able to dodge a few bullets and I think after a while once they knew my background they did not talk about that side of things. In fact they offered to help, which was great.
Some final thoughts
We were all promised some freebies to take away with us. Unfortunately it was just basically offers to sign up to their lists, so not really free at all.
Next time guys, how about a couple of no opt-in freebies? Great stuff though and I thoroughly enjoyed it. Seminars like this will always be on my radar now and I am glad I went. Like I said – just the contacts alone was worth the trip.
Have you even been to a Seminar similar to this? What was your experience like? I would love to know your thoughts in the comments box below.