WordPress themes typically include powerful multimedia features. One of the things that you want to keep in mind if you’re a blogger is that you don’t have to go overboard with using these features. In fact, if you concentrate on using them in ways that truly add to the value of your content, you may see some tremendous benefits. Here are some effective strategies.
Follow with a Video
Sometimes, you’ll find yourself writing a blog post that would really be enhanced with video. Reviews of products provide a good example of such a scenario. If you have a WordPress theme that allows you to include video content, including a video at the end of such a post is a great way to make it more interesting.
Where placing video in a blog post is concerned, you generally have two options. First, you can upload the video to your server and allow people to watch it on the post by streaming it from your own server. This can consume quite a bit of bandwidth, so it’s an option that some bloggers prefer to avoid. Of course, it also requires you to format the video in a way that is appropriate for the web, which is a rather technical endeavor.
Transcripts and Audio
Audio blogging is still rather popular. Particularly for blogs that include content that doesn’t need a lot of visual enhancement but that translates very well to having a reader read that content to the audience, it can be a great way to make your blog more interesting.
Consider including transcripts of any audio blogs that you put up. In this way, you can give your readers the option of downloading the audio file and listening to the blog post on their MP3 player or of reading the blog post, if they prefer to do it that way.
There is another big advantage here for bloggers who want to publicize themselves. One of the best ways for a blogger to get publicity is to become a reference for another article. It’s difficult to reference audio files. If you have a transcript of your audio files included on the same blog post as you used to publish the audio file, you’ll make it possible for people to link to your page if they want to reference your content in their own content.
Again, many WordPress themes have features that allow you to include audio files very easily. Whether it’s through a streaming player or a downloadable MP3, audio files can be very handy ways to make your blog more interesting.
Remember that multimedia content will fill up your server space much more quickly than will text content. This is one of the reasons you may want to consider hosting off-site. If you have plenty of server space, however, including multimedia content with your blog to make it more interesting can be a great way to keep visitors coming back and to make certain that you’re offering them something that not every blogger out there takes the time to make available. This can help you to stand out and to get more visitors to your site.
Anny Solway is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging. Don’t forget to check out the stunning wordpress templates (warning: no boring stuff)
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