Although great waves of changes were experienced in the SEO world in 2012 with huge ups and downs throughout the year, somehow it has managed to stand its position throughout. It was the year of Panda and Penguin updates where a lot of websites have been affected. While some sites have lost their ranking in the search results, some sites have proven to be still good in the eyes of Google. It was a tough year for all SEO experts with the frequent tendency of getting shake ups from Google but as a whole, it has been a rough road for both Google and Search Engine Optimization.
Google’s Panda and Penguin algorithmic update created a vast change in Google’s search engine results page. Panda and Penguin have tried very hard to create meaningful results in the user search queries. But their journey has not ended in 2012 and will surely continue in 2013. This is because their work with Google has proven to bring qualified search results. So SEO specialists need to very particular about their sites and their rankings.
PANDA-PENGUIN IMPACTS ON SEO:
It was not a long time though when SEO was almost the equivalent to simple back linking – concentrating more on the concept that says – ‘The more, the merrier’. Quantity is in fact more prioritized while quality is just on the next line. However, this concept of link building got perished when Google introduced its new Penguin update in April 2012. A lot of websites were affected while a few of them only cared for quality content.
With Panda, it can highlighted that after the release of the update from Google in the month of February, a lot of websites were affected and only a few of the website owners cared about quality content. Panda mainly checked out sites with duplicate and irrelevant content. While Google almost gives a regular shaking by introducing its Panda updates, SEO specialists almost lined up with the usual questions that “How will SEO work?” Therefore, both Panda and Penguin created a brand new environment for SEO where all the traditional methods are almost stripped off and new methods have been highlighted.
Thus, the following points have been highlighted:
- Quality is given more importance than quantity
- Opened opportunities for quality writers
- Website contents have to be more focused
So, 2012 has gone but SEO has not. Although the trend was set in the previous year, it will be followed in this year too. SEO trends have been set up and need to be followed. The focus was on quality last year but more trends are about to seen this year.
SEO Trends For 2013
Quality continues to be the main goal: As readers love to go through exclusive content online, the competition for quality content will always be on the rise. Both search engines and readers do love to go through unique content. It contains valuable links so long as the article contains unique, fresh content. Therefore, article marketing is more preferable and will be more competitive in 2013. A 700 word article will more preferable than a 250 word article. This type of article marketing will be more preferred and will strengthen the bond between customers and businesses.
Social Media Interaction: Giving importance to SEO, SMO has also gained much importance among people and this is going to be another increasing trend for this year too. This has been the best platform to create links in the social networking sites. These sites have truly been the best platform to interact with your friends, visitors or customers. Facebook and Twitter have already made its way in 2012 and adding up the spirit, Google+ and Pinterest are on their way too this year. Pinning and clicking+1 will surely make your site visible among your large circle of friends.
Mobile View: Recent data and statistics are showing that there is a steady rise in mobile web browsing. It is expected to be another increasing trend this year. So, before you get left behind by your competitors, it is best that you start planning for a mobile marketing strategy.
Search Engine Marketing: Google Adwords and PPC will still be on the rise in 2013. As PPC offers good return on investment, so internet marketers will most likely be increasing their budgets.
Link Building: It is likely to be seen that LinkBuilding will not loose its value in 2013. Low quality links from link exchange sites will be eliminated. So, SEO campaigns are likely to give more emphasis on building high quality links.
Press Release Links Won’t count: As it was tweeted by Matt Cutts early in January 2013, Google is not going to count press release links now and hence your site won’t be judged depending on those links. So, it is better to show less importance on Press Release Links this year.
Concluding then, there is much similarity between this year’s trends and that of the last year. So, if you have been hit by the algorithmic update last year, try to fix that issue and start this year following these new trends and pursue a valuable SEO tragedy. SEO trends for 2013 put even more emphasis on quality rather than on quantity.
Aditi Datta is a SEO Analyst who works in a professional seo company. She has developed her areas of expertise in the diverse fields of SEO. She has also helped in improving the ranking of many business sites through her expert SEO Strategies.
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