I am always on the lookout for more ways to add to my online income streams. Whilst most of you will know I have not been very active in my Facebook efforts, I thought it was time to head into this giant and see what all the fuss is about.
But I wanted to do it from a non MMO niche – in fact I wanted to do it in a niche that I was not familiar with at all. So what niche did I choose? Well, more on that in a minute.
First, what was my plan?
My plan was simple – I was going to make a fanpage and then also make a simple WordPress site. The two would be linked and I would be able to monetise the page by driving traffic to the main site and also place occasional CPA offers and Amazon products on the Facebook page.
Now, I am not by any means an expert with Facebook – in fact I would say I was completely the opposite. But I wanted to get my feet wet with it so I thought I would give it a go.
The thing you need with Facebook pages is fans or likes as they are also known. And you need lots of them. There are two ways to get them – free or paid. It is as simple as that. Now seeing that my blog page only has a handful of likes as I have never done ANY advertising with it I was fine with the idea of putting up a little dollar in the form of paid ads for this.
So what niche did I choose?
I chose dogs. Yes, dogs – well, Labradors if you want to be specific. I have never owned a dog let alone a Labrador. I just know that they are a dog and they bark. That is about as far as my knowledge goes with our canine friends.
The Facebook Page
The page is called Labradors Are Awesome – and it was very simple to setup. Anyone with a Facebook account can do so.
Arrr…. cute hey? I am not going to go too much into it but basically you just need to click on the link that says create page..
Once you have done that, you then choose the type of page you want.
The rest is very straight forward.
Once your page is up and running its time to get some content on there.
Basically Facebook is full of people who like pictures, more so cute or funny pictures. The thing you want is interaction. And Facebook image interaction comes in the form of a “Like” a “Share” or a “Comment” – so, the cuter – the more controversial, funny or spectacular the picture the more chance you have of getting one of those three.
My source for my pictures was Pinterest and Flickr. I found tons of pictures in there of just the sort of thing I was looking for.
After I had a few pictures on the page it was time to get some fans! This is where the paid ads come in. In this section you are able to choose your demographic, age range, interests plus loads more. I went with female adults who live in the United States to begin with. Why? Because most of the CPA networks target the US region, and females tend to find pictures of cute dogs more share and likeable…. which is what Facebook is all about.
The ads were simple. I split-tested about 4 ads. My best ad was this one below. Basically all I changed was the picture and some slight alterations to the text.
This ad got around 1.422% click-through rate which is pretty good with Facebook Ads – I have heard 2% is the magic number but none of my ads got that high.
All in all I spent $89.16 on my ads – most of which was experimental as this is unknown territory for me. With this though I was able to get around 2500 fans very quickly, a little over a week or so. The great thing was as I was getting some paid fans and they were sharing the pictures so I was getting some organic fans too.
I also spent $5 on a Fiver gig for somebody to do the header for me.
The Main Site
So, as I mention my plan was to also have a WordPress blog site running with this too. So, I purchased the domain LabradorsAreAwesome.com and quickly whipped up a site. Nothing fancy, just picked a free theme that was mobile friendly – why? Well, Facebook is used mostly by that of mobile or portable devices now. So – it had to be really.
Here is a complete run down of the main site:
- Theme – iRibbon by CyberChimps
- Plugin – Adsense Extreme
- Plugin – Affiliate Link Cloaking
- Plugin – Digg Digg
- Plugin – Facebook LikeBox
That is it really. The content is all just PLR articles, none of which are unique. I have much wasted hard drive space full of PLR content so I may as well make use of it. I suppose if the site takes off I will get some proper unique material done. As it was for an experiment I was not that concerned.
Here is the site again to show you how simple it is: LabradorsAreAwesome
How To Monetise It?
Here is a breakdown of the ways to monetise the site and the Facebook page:
- Clickbank offers – Say what you like about this place but it does have the products that cover most niches. I was able to find many that suit this site. The one I went with to begin with was “Dog Food Secrets”
- CPA offers – I got approved with Peerfly and Maxbounty no problem at all as was quickly able to put a banner up with some CPA offer. For those of you who don’t know this is Cost Per Action. The offer I put on the site pays out $1.20 just on an email and zip code submit.
- Adsense Code – I have put some Adsense code on the site, both in the articles and on the sidebar.
- Amazon offers – Amazon has many thousands of dog products so I have many to pick with here. I can use this on the Facebook page too.
Will it work?
Well, the jury is still out I guess. It will depend on how long I stick with it. I have already had some CPA conversions and Adsense clicks so I guess it can work.
What does surprise me – and this is one big thing I will take from this for my own blog’s Facebook page is that people like to be told what to do.
Take a look at this picture for example – it had 42 shares and got exposed to over 1800 people. And this was when I had nowhere near the amount of fans it has now. And I told them to share it.
Plans going forward
I guess the next thing to do would be to put a squeeze page in there of some sort and start getting some subscribers on to a autoresponder mailing list promoting a product. I don’t know though – I may just mess around with it on Facebook for a bit more. I quite like it, I have nearly 3000 Labrador fans now itching to see what their new cute dog picture is going to be on their timelines…..
There is no question though – Facebook is huge and I am way behind in terms of marketing with it. It has most definitely opened my eyes a little.
What is your experience with Facebook marketing? What would you do with this page?