The benefits of social media as a marketing or public relations tool should be obvious by now, yet many companies are failing to utilize it effectively. The primary benefit of social media is the ability to connect with consumers, to become more present in the consumer’s mind, but unfortunately many companies are treating it like any other kind of advertisement.
Ten years ago the only way to advertise was very one-sided. For example, a company could send out mailer, air a commercial on the T.V. or radio or pay for a billboard on the side of the road etc. In this mode of advertisement the consumer doesn’t have a chance to respond or give feedback.
With social media, however, a consumer, or potential consumer, can tweet, post a Facebook comment or “like” a post as soon as they see it. It is at this point that companies are failing. With many companies when a consumer tries to communicate back they are often ignored.
In a test it was shown that one in four top retailers never respond to questions on their Facebook wall and two out of five often deleted unanswered questions. Social media is a relatively new form of marketing and so there is no surprise that many companies are still struggling to adapt but, rest assured, it will be the companies that adapt the fastest that see the most success in the future.
This infographic was designed by PeopleClaim.com. PeopleClaim is an online alternative dispute resolution website allowing you to resolve your dispute with a company without having to go through expensive legal systems.