Using social media to humanize your brand and serve your customers is one of the best ways to use the tools out there. People are not interested in a anonymous corporation they are potentially about to do business with. That goes for investors and customers alike. It’s important to put a human face on your social media and approach the platform with service in your heart. By doing that you can build real and trusting relationships with many interested parties in your market.
Focus and relationships
One of the best things about social media is conversations. Engaging other people through Twitter, Facebook, LinkedIn, and other social media platforms can facilitate very productive conversations. Participating in social media conversations is the core to building meaningful relationships. Entrepreneurs can get stuck into a rut of responding as their brand and not themselves. It’s important to approach these conversations as who you actually are.
Conversations will take on the personality of your brand. The market will generally dictate what personality you take on so just roll with that. Entrepreneurs in the tech space should be well-versed in knowledgeable about everything tech related to their market and somewhat on the serious side. Entrepreneurs in the growing healthcare startup market should have a personality based around helping and serving. It’s okay to be funny, serious, witty, or whatever your brand identity calls for. Look at what your market wants and then take on that role, but always be real, be you!
Service is key
Far too often zealous entrepreneurs are caught trying to promote their products and brands everywhere they go. Nowhere is this more apparent than on social media. By taking a different approach and trying to serve customers the best you can will shine a positive light on your brand. Focus on serving your customers needs rather than trying to push a sale or promote a product. Try to read between the lines when interacting with people on social media and engage them in such a way that brings them as much value as possible. Take on the role of an “expert guide” rather than a salesperson and you’ll be far better off.
Slow and steady always wins
Successful social media campaigns, the ones that gain hundreds and thousands of followers, take time and effort. Very rarely is there an overnight success on Twitter, but all too often motivated, excited, and somewhat naïve entrepreneurs think they will show up on Twitter and simply rock the house. This can easily lead to social media burnout. When the results don’t come to fruition as quickly as they would like, and there’s no concrete strategy to move forward, entrepreneurs feel the well is dry and move on to greener pastures. But in reality they just didn’t approach it with a realistic timeline. Social media success takes time to do well people, don’t think you are an exception.
To be successful on social media it also takes a strategy. Research and find what will be the most value to those who follow you and provided to them. The word value cannot be understated enough. By analyzing your niche market and providing content that cannot be easily found anywhere else is a surefire way to gain serious traction on social media. It doesn’t happen overnight, so plan on spending significant time to build up a strong base of followers. Once the world sees the real value your core followers will come.
Don’t give up and never automate your social media
Approaching social media with the mindset of trying to serve customers in the most human and value rich way you can be a true success story. But beware. Automating tweets or posts on your social media is a surefire way to turn people off. I don’t know any CEO who tweets every 10 minutes 24 hours a day. People see through that very quickly. Take the Pope for example. He tweeted frequently in the past few months before he retired, but we all know it probably wasn’t really him tweeting. Make the whole process ‘real’ and spontaneous, all the while completely premeditated with a careful strategy you roll out over the lifetime of your brand. Good luck!
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Robert Cordray is a freelance writer for Income.com and expert in business and specializes in giving entrepreneur advice. With over 20 years of business experience, Robert is now retired and hopes others can benefit from his writing.