What You Should Do After You Hit “Publish”

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After you hit publish?So, you have written your post and you are dead excited about what you have had to say. Finally you have got off your chest what you have been crying out for ages – feels great. But then what?

What do you do after you hit that tiny blue publish button?

Still, even in this social media frenzy where 50% of Americans between the ages of 18-34 check their Facebook page before having their breakfast – people hit publish then do nothing!

I find this quite staggering, even if your blog has been around for ages and you get high rankings in the search engines people should still have a system in place after they publish their words of wisdom. Relying on Google alone should and will be punished sooner or later – it’s too unpredictable and poor business practice to rely solely on one means of traffic.

Here is what I do – I would love to hear your process.

First I share on Twitter usually, then I will share across LinkedIn and also post in all the groups I am involved in. I then share on my new Facebook page. Finally I post my article at Blokube. Also, throughout the days leading up to and a few days after I will participate in my sharing other posts on Triberr. This has been an awesome sharing site since I became a member a few months back. Here is a glimpse of my stats.

Triberr Post Stats

I recommend you check out these posts on Triberr if you are unfamiliar with the site :

So, what does everyone else do? Well, I pitched this question to several marketers, bloggers and social media buffs I have had the privilege to come into contact with and the response was great – so many thanks to those who got back to me.

Matt Smith @ Online Income Teacher

I will tweet it out to my followers with the appropriate #hashtags and a ‘NEW POST:’ indicator.  I’ll share it on my OnlineIncomeTeacher Facebook page, as well as any relevant Facebook groups that I am a part of.  Similarly, I post a link to LinkedIn and any relevant professional groups that I have joined.  I’ll post it on Google+, I will pin the images that I use in my posts to Pinterest, where I have set up separate Pinterest boards for different categories.  Finally, I will share my link on StumbleUpon.

I will make sure to schedule Tweets and updates on my social networks to send out the same link later in the evening.  That way, the post has more chance of reaching people in different time zones (especially when I am asleep).  Admittedly, I can’t interact with these like I can when I am online, but they can still drive traffic to the site.

The last thing that tends to happen is that I write out my weekly newsletter (every Thursday) with links to all the posts I have published over that week.  This will get sent out to my subscribers, reminding them of the posts that they may have missed that week.

Brent Carnduff @ EchelonSEO

I am still rather “old school” (as much as there is such a thing in the internet world) when it comes to sharing my posts. I do have an automatic feed set up to Triberr, Social Media Today, and Business 2 Community (B2C) blog syndication’s. Beyond that, I do everything manually.

Generally my first stop is twitter, then Google+. On G+, I’ll post it on my personal feed, then will go to my company page and “share” that post. I’m also starting to re-post it in appropriate Google+ Communities.

Next is LinkedIn – I share it on both my personal stream, and my LinkedIn Business page, and occasionally on the feeds of some of the LinkedIn groups that I belong to, and finally I’ll post it on my Facebook business page.

Clair Trebes @ This Is Clair Trebes

Once I’ve published a blog post, the first thing I do is share across Social Networking sites I am active on – which is Facebook, Twitter, LinkedIn & Pinterest. I do this via the social sharing buttons that are attached to each post I make (I use a wordpress plugin for this) I don’t share my blog posts with my email list – the work / articles I post in my weekly newsletter are of a similar vein but as a rule I keep my blog posts separate – and work on other content for my email subscribers.

bright ideaIn addition to the Social sharing I share on my business facebook page and add it to a group that I am an admin on with Facebook – where a few of us share information relating to Social Media & Internet Marketing. And I also share it with my LinkedIn group that I have set up.  I also would like to add that when I am checking out forums related to what I do, if I see a thread where someone is questioning a topic I’ve written about (providing the forum rules allow it) I will share various posts there to help people.

To maximise my audience on Pinterest & Twitter I include keywords and hashtags when I am posting my links to my posts.

Rob Cornish @ Gain Higher Ground

After hitting publish I email my list with a link to the blog post, post the link on my Facebook page and Twitter feed.  That’s it!

Erik Emanuelli @ Free Make Money Advice

The first step when I publish an article, is to use the sharing buttons below the post. So Facebook, Twitter, Google Plus. Then sometimes I share the content on Scoop.it.

Then I use Twitter again. Even if some popular bloggers assume that Twitter is dead, this is still great social media, if used correctly. My RSS feed is also linked to Triberr so I also use this fantastic community site. “JustRetweet” and “ViralContentBuzz” are two other tools that I use to promote my new posts. I also share the article on MyBlogGuest, if it is a guest post.

Ah, and then I share the article via all my Facebook groups (more or less 10).

Last one, I share the content via BlogEngage and via Blokube. All this process takes 20 minutes of my time.

It’s not automated, but when you do the same always you can do it fast.

Tom Ewer @ Leaving Work Behind

This is a great question, because when I first started out blogging (and for quite some time thereafter), I did very little after hitting “Publish”. I shared the post via my social media profiles, but that was about it. These days I look to do some (or all) of the following:

  • Share via social media:
  • Twitter: three times over a 24 hour period
  • Facebook: just once
  • Google+: just once
  • Share with my email list (only once per week)
  • Reach out to any relevant people from my network (I have a huge list of people who I have interacted with in the past on a spreadsheet) and ask them for their thoughts and/or to share it.

My approach is still relatively limited but it seems to be doing pretty well for me. The key is in what you email to those people in your network, but that is far too big a topic to start talking about here.

scribble

So there we have it – a great collaboration of inside other people’s routines after they hit “publish”. There is some great advice in here from Matt’s Facebook Group sharing to Brent’s auto feed syndication. Maybe even Rob’s great interaction with his mailing list or Erik’s 20-minute formula. Let’s not forget Clair’s excellent idea of using forums or Tom’s priceless spreadsheet.

I think you will agree each method is great – I will certainly take a lot from each response and I hope you do to. (Maybe even the six I asked may learn a trick or two!)

One last note: each of the people who responded all had one thing in common. They all mention the importance of the follow up. Interaction with people who left their comments and thoughts on each post after its published – it’s this part that makes the whole thing tick. I would also like to second this statement.

Update 30/4/13 – I made an Infographic on the basics of some elements covered in this post. I thought it was appropriate to add it here.

after hitting publish

Related posts:

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If you enjoyed this post please share it, I would also love to hear your own processes. Just drop a comment in below.

 

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30 Comments

  1. Great post John!

    This is a question that crops up a lot, especially with new bloggers. Many think that the work stops as soon as they hit publish, but in reality it’s where it begins! You can write the best post in the world, but if nobody sees it, then what’s the point. That’s why bloggers need to promote their content after publishing.

    It’s great to see the routines of other great bloggers mentioned here. Happy, they all seem fairly similar (which is a relief) so I know from a personal point of view that I am on the right track. But there are also a few great tips here that I will be able to use myself; I hadn’t heard of Blokube before, so I’ll be sure to check them out.

    Great post and thanks for asking me to get involved. 🙂
    Matt Smith recently posted..Changing With Google Algorithms and ResultsMy Profile

    • Hi Matt,

      Thanks for your comments. Yes, all similar but with subtle differences, some great additional sites in there worth checking out though!

      Thanks very much for your input on this post.

      John

  2. Hey John,
    Great post – thanks for inviting me to participate. Some really good information here. I need to look into blogengage, Blokube, Justretweet, and Viralcontentbuzz. I also need to get better at using hashtags. I go in spurts where I start to use them, but soon am back to old habits. Always new stuff to learn. Totally agree with you on Triberr btw – best thing ever for my blog traffic!
    Cheers my friend!
    Brent Carnduff recently posted..Coming Soon!My Profile

    • Hi Brent,

      Agreed – Triberr is awesome, its great that we all found that! Out of the other 4 you mention, i use Blokube – and now I have just signed up for JustRetweet.

      Thanks again for your input on this post!

      John

  3. Hi John,
    great collection of tips and very useful post!

    I agree with Matt,
    once you have published your article, there are some steps you want to take to “market” your content.

    It’s nice to see how different bloggers have several methods of content sharing and marketing.

    You never stop learning! 🙂
    Erik Emanuelli recently posted..Blogging ToolsMy Profile

    • Erik,

      I agree with the “never stop learning” comment!

      Thanks for your input with this post – I hope people have got something out of it.

      Regards,
      John

  4. Excellent post John with some great advice, I recently registered an account with Triberr and was asking via Twitter if anyone used it, no I see several people do and that it seems very useful. I shall be reading your other Triberr related posts to learn more.

    Also thank you for sharing Social Media Today, Business 2 Community and the other sharing networks that I either hadn’t heard about or realized their potential. I shall be going forth and investigating more. I spend a lot of time creating content and not enough time on joining networks that could be very useful in getting traffic and shares.
    Andi Leeman recently posted..Is it Bad Being a Review Be-atch and a Paid Post Whore?My Profile

    • Hi Andi,

      Thanks for your valued comments. Some of the sites mentioned I had not heard of either so they will be new to me too!

      Heres to a more positive post-publish action plan!

      Regards,
      John

  5. Hi John,

    Great post, and was happy to give some feedback for you on this one.

    I’m going to mirror the comments raised above from Matt – it really is important to have a post action plan that doesn’t just include writing it! You want people to see it so you need to get it out there – which is why we all go through the various steps outlined above to share our work!

    You’ve sparked my interest with Triberr now too, so next week I’m going to trial it and learn about the site!

    Thanks,
    Clair

    • Yes do it! Get involved in Triberr – I am in a tribe with Matt, Erik and loads of others, its great.

      Thanks very much for your input with this – and your comments in general.

      It was really appreciated.

      Best Regards,

      John

    • Hi (The Nerdy Nurse!)

      Triberr is great – I get a lot of use out of it. Have you tried JustRetweet? I am starting to get some good exposure from this too…..

      Thanks for your comment.
      John

  6. Thanks John. Quick question, how about LinkedIn? How often can one share a blog post there? Many of the Groups have now started implementing rules about self-promotion so unless a blog post can actually get a conversation started (and in many cases it does not!) what would the rules of engagement be?

    • Hey Vatsala,

      Thank you for your comment, and a great question.

      People often forget about linkedin. I use it all the time, it can produce very targeted traffic.

      In answer to your question I always say, share and share alike. I am an active member of several blogging groups and I promote all my blogs posts on there. Thing is I do not post daily, usually only once a week so I only promote my post the once. The rest of the time I am interacting with the other bloggers and this seems to work fine with me.

      Always check with the owner of the group first.

      Regards,
      John

  7. That’s a great post. Most of us miss out reaching out to so many more readers just because we do not follow them up after publishing them. Of, forget them after sharing them once on G+, Twitter & Facebook.
    I’ve never used Just Retweet or Triberr. But with so many top notch bloggers here recommending them, I’d surely want to try them out & see if they can help increase the traffic to my blog.
    Thanks for the share.
    And nice infographic, btw..:)
    Ambika Choudhary Mahajan recently posted..Water Powered Chargers For Cell Phones and Digital CamerasMy Profile

    • Hi Ambika – welcome along.

      I hope these tips will help you with your blog post’s exposure. It can be very hard getting traffic to your posts, but by doing these simple tasks it will help no end.

      Thank you for your comment, and please come back anytime!
      John

  8. Great post John! I was once guilty of not taking the steps after hitting publish. The syndication is probably more important than getting a blog post out every day.

    In addition to what you mentioned, pingler, social monkee, and converting your posts to RSS feeds gets more eyeballs on your site.

    Love the infographic.

    – Ginny

  9. This is a very thought provoking article. Blogging implies now much more than simply writing content, you have to engage with your audience across all the channels they visit, social media, twitter, facebook, etc.. which, although it’s a lot more work also brings better results. I have not head of Tribber before, i may give it a try now.
    Daniel recently posted..Best Stethoscope for Nursing StudentsMy Profile

  10. Hey John,
    Love the infographic stuff. Pictures are worth 1000 words. To be honest i do not like those premade templates. I am creative and like to make my own. I got an email from you about logo creator..1 step ahead of you. I’ve had it for a while. It is an awesome tool to have.. Of course I like gimp and photoshop, but I’m leaning more toward gimp, not that it’s free but it’s just a great tool. Sometimes when people think free, it’s inferior but gimp is really getting my attention and also a program I use for videos is sparkol..It is a videoscribe tool..love that too.. sincerely

  11. Thanks for sharing your post-publish process. Great info graphic too, I’m gonna have to share that one with my clients! They all seem to think … “publish it and they will come. that’s why you do SEO, right?”

  12. Great blog post thank you – I have recently started a website and blog for law students. I am still getting to grips with how to reach my target audience and grow a social media presence so do you have any advice or feedback on my website? My learning curve over the last couple of months has been huge and I am always keen to learn from other people’s success and experience. Best wishes.

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